The Smarter Way to Fix Your Home

TradeLookup is a product of Hennster Consulting LLC — a specialized digital growth consultancy that builds AI-optimized websites and digital systems exclusively for masonry companies. As the parent company, Hennster Consulting brings deep trade industry knowledge and proven AI visibility expertise to everything it builds. TradeLookup is its most ambitious product: an AI-powered home repair platform that puts homeowners back in control and gives contractors the quality leads they actually deserve.

TradeLookup was founded by Brenson Henn — owner of Fort Worth Brick Repair LLC and a licensed contractor with over 27 years of hands-on experience across virtually every trade in the home improvement industry. Windows, siding, drywall, roofing, painting, flooring, cabinetry, masonry, project management, and insurance restoration estimating. He has done the work. After years of watching homeowners get overcharged and lead platforms operate with zero accountability, he built the platform he wished had existed for every homeowner he ever worked for.

In his limited spare time, Brenson taught himself website development, SEO, and digital marketing — building and ranking websites across multiple platforms as a personal challenge. When AI tools emerged, he was an early adopter. TradeLookup is what happened when 27 years of real trade knowledge met a technology industry that had never picked up a trowel.